Introducing new Grá Irish Honeycrunch Apples!

Remember when Irish apples took pride of place on the retail shelf? Some will. Some won’t. Over the years, Irish apple sales have fallen behind those of imported alternatives. Today only about 1 in 25 apples sold here are home grown. There are some legitimate reasons for this. Consumer tastes change and growing apples in Ireland isn’t for the faint hearted. Conditions here throw up some challenges. It’s very definitely a labour of love for some of Ireland’s most passionate and accomplished growers! But it doesn’t need to be like this. 2024 might just be the start of something special. Because this year we’re introducing Grá Honeycrunch Irish Apples. It’s a new variety to Ireland, it’s well suited to Irish conditions and the eating quality is comparable to anything imported apples can offer. We think it’s a game changer. We hope you’ll agree. Let’s bring back the Irish apple together.

Grá Honey Crunch Packshot

About Grá

Evoking love and passion and all things Irish, the Grá brand is applied only to exceptional Irish fruits and vegetables grown by dedicated local producers nationwide. Our tagline, ‘Taste the love, Love the taste’ speaks to what makes us different - the passion that our growers put in to delivering the very best of Irish and our shared commitment to delivering to Irish consumers the most delicious, extraordinarily tasty Irish produce. Grá is brought to you by Dole Ireland - an Irish business that started as an apple orchard in Armagh in the 1850’s and which has grown into the world’s #1 fresh produce company today. An Irish success story if ever there was one. The Honeycrunch apple variety is exclusive to Grá growers here in Ireland.

Grá Honeycrunch Apples

About Honeycrunch^©

Flavoursome, juicy and refreshing, the taste of a Honeycrunch apple strikes a perfect balance between sweet and tangy. Beautifully round, the Honeycrunch variety is associated with a two tone red colour on a cream background. New to Ireland, Honeycrunch apples are particularly suited to Irish growing conditions- offering the promise of a consistent, exceptional eating experience right every time you bite into one, right across the Irish season.

About Our Grower

Our delicious Irish Honeycrunch apples are the fruits of grower, David Keane’s labour. Croninaght Orchard in County Waterford is centre of operations for the Keane Family farm, a farm associated with apple growing since the 1950’s.

Find out more here

Limited Edition
Irish Apples

From humble acorns mighty oaks grow, as they say. We have big plans for Grá Honeycrunch- and Irish apples in general. 2024 will see us bring to market our first commercial crop (Woohoo!). Sadly, as is the case with these things, volumes will be very low in year one (Boooo!). So if you see Grá Honeycrunch on the shelf in your local SuperValu- grab a pack quickly- they won’t be there for long. Don’t worry, though. 2025 will see availability increase significantly as we bring new growers on board. So bear with us, please. We promise it will be worth the wait!

Limited Edition Irish Apples

Bord Bia Quality Assured

Croninaght Orchard,
Co. Waterford

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Dole Plc, Registered Office: 29 North Anne Street, Dublin 7, DO7 PH36, Ireland. Telephone No. +353 1 887 2600. Registered in Ireland. No: 606201

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